Built by Founders Who Understand Business, Not Just Code

LX APPS exists because most software companies build what you ask for. We build what your business actually needs.

We founded LX APPS because we saw the same pattern everywhere: companies spending fortunes on software that doesn’t solve the real problem. They guess what they need, build it, and discover too late that it doesn’t move the needle.

Our approach starts with diagnosis. Before writing a single line of code, we map your operations — the bottlenecks, the manual processes, the data silos. Then we build lean, AI-powered software that directly attacks those inefficiencies. Every project is measured by the operational impact it delivers, not by lines of code or feature lists.

We're small by design. That's not a limitation — it's our competitive advantage. You get senior engineers who know your business, founders who answer your calls, and software delivered in weeks, not quarters.

Meet the Founders

Every project at LX APPS is led by the people who built the company. No account managers, no middlemen.

Martim Madaleno

Martim Madaleno

Co-Founder & Technical Lead

Full-stack engineer with deep expertise in SPA architecture, AI integration, and cloud-native systems. Martim leads the technical execution on every project, ensuring performance, scalability, and intelligent automation are built in from the foundation.

Diogo Madaleno

Diogo Madaleno

Co-Founder & Business Strategy

Combines business operations knowledge with technical understanding to bridge the gap between what companies need and what software can deliver. Diogo leads client relationships, process auditing, and strategic planning.

Why We're Different

We're not a code factory and we're not a consultancy. We're efficiency architects who happen to write exceptional software.

Business-First Thinking

We understand P&L statements, operational KPIs, and unit economics. We build software that impacts your bottom line, not just your tech stack.

AI-Native Development

Every solution includes intelligent automation. AI agents that work 24/7, catch errors humans miss, and scale without adding headcount.

Measurable ROI

We don't ship features — we ship results. Every project includes built-in analytics so you can track exactly how much time and money you're saving.

Battle-Tested at Scale

Our platforms power clinics, franchise networks, and educational centers across the country. Real software handling real operations, every day.

Modern SPA Architecture

Blazing-fast single-page applications built with Next.js and cloud-native infrastructure. Your team gets software that loads instantly and scales infinitely.

Rapid Delivery

From first meeting to production deployment in weeks, not months. Not because we cut corners, but because our architecture and process are built for speed.

What We Deliver

Process Diagnosis & Optimization
AI Agent Development
Custom SaaS Platforms
System Integration & APIs
Real-Time Analytics Dashboards
Workflow Automation
Data Intelligence & BI
Cloud Architecture

Partnership, Not a Project

We don't build software and disappear. We build long-term partnerships where your operational efficiency is our KPI. Every engagement starts with understanding your business — not just your requirements.

From the initial audit to ongoing optimization, we're invested in your results. Our clients stay because the numbers speak for themselves.

Ready to Work with Founders, Not Account Managers?

Book a call with Martim or Diogo. We'll analyze your operations and show you where custom software can deliver the biggest impact.